Runway27 is the student-led fashion organization at FIT that hosts one of the school's most anticipated events, a full runway show each November, where both current students and alumni come together to showcase their original designs. When I joined as Videography Chair, I took on the role of lead chair and guided the visual direction of the team, but it did not take long to notice a significant gap in how the organization was presenting itself. Runway27 had never had a proper promotional video, not for their social media presence and not for the show itself. I brought the idea forward, and once it was greenlit, I saw it through from concept to delivery.

The project produced two distinct versions. The first was crafted for social media, designed to build anticipation and communicate the energy and prestige of the event to a wider audience ahead of the show night. The second was cut specifically to play before the runway show began, a high-energy opener meant to set the tone and hype up a live audience of more than 500 attendees before the first look ever hit the runway. Seeing both pieces land the way they did, and knowing that nothing like them had existed for the organization before, made this one of the most rewarding leadership experiences I have had. It was a reminder that sometimes the most impactful creative contribution is simply recognizing what is missing and taking the initiative to fill it.

Roles: Director, Cinematographer, Editor, Videography Chair

Watch the full video here.