JINGO, Creative Brief

When approached to develop a creative brief for Jingo, an emerging AI shopping company, the first challenge was defining a brand voice that could make artificial intelligence feel warm, intuitive, and genuinely useful, rather than cold or overwhelming. The brief needed to do more than introduce a product; it needed to tell a story that everyday people could see themselves in. At the heart of the narrative was a relatable tension: a dog, desperate for its owner's attention, competing with the endless pull of online shopping. Through that simple, charming dynamic, the brief brought Jingo's core promise to life: smarter AI should give you more time for the things that matter, not less. By grounding the brand voice in humor, heart, and a deeply human insight, the creative brief established a clear and compelling identity for Jingo: a company that understands how people actually live and builds technology that fits seamlessly into that life. The result was a strategic storytelling foundation that positioned Jingo not just as an AI shopping tool, but as a brand with a personality worth remembering.

Roles: Director, Cinematographer, Editor, Producer

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